[guanxi]

•Gartner G2 (2002). Gartner G” says E-mail Marketing campaignsthreatentraditionaldirec mail promotion. Gartner G2 Press release, 9 March
•Godin, S (1999). Permission Marketing. Simon and Schuster, New York
•Chaffey, D., Mayer, R., Johnston, K. And Ellis-Chadwick, F. (2006). Interactive Marketing: Strategy, Implementation and Practice, 3° edn. Financial Times-Prentice Hall.
• Smith, P. R. And Taylor, R. (2002). Marketing Communications, 3° edn. KoganPage.
•Pickton, A. And Broderick, D. (200). Integrated Marketing Communications. Financial Times-Prentice Hall.
•Sargeant, A. and West, D. (2001) Direct and Interactive marketing, Oxford University Press.
•Kirby, J. And Marsden, P. (2005). Connected Marketing: The Viral, Buzz and Word ofMouthRevolution. Butterworth-Heinemann.
•Mill, D. (2005). Contentis King. Writing and Editing Online. Butterworth-Heinemann.
•Chaffey, D. (2004). E-business and E-commerce Management. FT-Prentice Hall.




http://www.clickz.com/experts/em_mkt
http://www.dmnews.com/cms/dm-news/e-mail-marketing.html
http://www.marketingsherpa.com/email-marketing-category.html
http://www.emarketer.com/SiteSearch.aspx?pathID=566