La mia stragegia SEM/SEO (inglese)

[dagofee]

Ciao a tutti,

Volevo sottoporvi una checklist che sto elaborando per un cliente estero, che ha uno studio fotografico da più di 10 anni.
Recentemente gli ho sviluppato un nuovo sito in Wordpress con svariate pagine di presentazione delle varie attività e un blog.

Potrebbe essere interessante discute le "mancanze" della presente. In futuro scriverò un articolo su squidoo come ho fatto per "preventivo sito web" cercando di restituire alla community un po' di quel che ho preso nel tempo

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1) SEO on metatags title / description of every page

2) landing pages for the main packages {Company_Name} offers (family photo session, xyz, ...)
Every landing page will be tested for 2-4 weeks through PPC, to estimate traffic and conversion ratio of every single keyword.
3) After the PPC testing, landing pages will be SEOed to rank for the choosen keywords. Only at this point search engines will be allowed to crawl them for 2-4 weeks, utill when the ranking of every landing page stop to vary ("google dance") becoming stable.

4) Blog
* The blog becomes the core of {Company_Name}'s online presence:
- interesting posts
- photo tipps (you have audience for this this could be even forked!)
- work updates
- posts made to engage debate
- promotion of the facebook-page
- promotion of {Company_Name}'s Newsletter
- Blog subscriptions

* New features:
- facebook like everywhere
- (auto?)update {Company_Name} facebook page
- dynamic top share-bar

We will need to sit back and discuss how to accomplish this.

* The blog will be also used by me:
- SEO every single post (initially at least)
- give more weight to landing pages
- get ranked for new keyword through tailored blog posts
- "Silo" articles to push landing pages (ev. outourced and optimized by me)
- get ranked for new additional keywords for additional traffic

5) Newsletter
The main target is to get registrations from all your customers AND from as many visitors we can
- newsletter template required
- newsletter account required

6) 1° link building set (for Landing Pages only)
- reciprocal links
- article marketing
- rss submission
- directory submission
- social bookmarking
- blog posting
- forum posting

7) 2° link building set (for Silo articles and Keyword specific Blog Posts)
- reciprocal links
- article marketing
- rss submission
- social bookmarking
- blog posting
- forum posting

8) Link Wheels
give "weight" to external resources we own to get additional weight to the target pages
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ho dimenticato qualcosa?
ho scritto delle ****ate?
vuoi aggiungere qualcosa?

Vi ringrazio per qualsiasi contributo!
Andrea

[Giorgiotave]

Ciao dagofee e grazie per condividere le tue strategie.

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