Help, logica adwords cercasi

fracianna

Help, logica adwords cercasi

sapreste darmi una mano? almeno aiutandomi a capire la logica di adwords e dell'esercizio seguente?

thanx all in anticipo

1a. Ad and keyword performance:
Below are four hypothetical AdWords ads and four keywords sets. The ads will appear when their respective keywords are searched on Google. Please number the ads in order of how well you think each ad will perform on Google, (1) being the least successful ad. Additionally, please provide your reasoning for your numbering of the ads.

Ad A:
#__
Best Flowers Online
Same Day Delivery on Spring Flowers.
INTERNATIONAL DELIVERIES OK!! http://www.flowers.ie

Ad B:

Lotus Moon Collection
Exotic bowls, dishes & table linens
from South East Asia.
lotusmooncollections.co.jp

Ad

Birthday Partys
Fund Raisers & Childrens Parties
We have all your party needs!!
http://www.clownmagicnyc.com/

Ad

Facial Rejuvenation
Diminish wrinkles & signs of aging
with DERMANEW facial rejuvenation
www.skinstore.com

Keywords for Ad A:

Keyword: rose
Keyword: flowers
Keyword: delivery
Keyword: free shipping

Keywords for Ad B:

Keyword: Celadon
Keyword: Ceramics
Keyword: Dishes
Keyword: Homeware
Keyword: Lacquer
Keyword: Porcelains
Keyword: Tablelinens

Keywords for Ad

Keyword: birthday magician

Keywords for Ad

Keyword: facial rejuvenation
Keyword: dermanew facial
Keyword: rejuvenation system
Keyword: Dermanew

In a few (2-5) sentences, please explain your reasons for numbering the ads in the above order. Please provide this response in both English and in your native language.

1b. Ad optimization:
Choose at least two of the ads from the previous page that you predict will not perform well when their keywords are searched on Google. Edit the ad text and keywords to improve their effectiveness in the space provided below. Please provide a brief explanation about your edits in both English and your native language.

Your Edits:

Ad __: Keywords for Ad __:

Feel free to make further edits or comments about edits.

fracianna

azz si mette male.....

violablu

Francianna,
credo che la logica sia da cercare nella pertinenza tra parole chiave e annuncio: nel caso D, ad esempio, è molto forte poichè la creatività riprende i termini che l'inserzionista acquista; è probabile quindi che quell'annuncio faccia registrare un CTR alto.